Las herramientas basadas en inteligencia artificial pueden recopilar y procesar los datos de los candidatos para acelerar y agilizar la búsqueda, selección, diversidad y otras funciones de RR.HH.
Con una ‘Gran Renuncia’ que no da señales de ceder, los reclutadores están buscando toda la ayuda posible para reponer sus plantillas con talento cualificado. El mercado de la gestión de recursos humanos -incluyendo el software y los servicios de adquisición de talento- está actualmente valorado en casi 20.000 millones de dólares.
Se espera que crezca a un ritmo superior al 12% anual hasta 2028 gracias a la continua digitalización y automatización de las operaciones de contratación y recursos humanos.
En todo el mundo, las empresas están poniendo énfasis en crear y retener a los mejores, más brillantes y más diversos empleados. Como es de esperar, los avances en inteligencia artificial, aprendizaje automático y modelos predictivos están dando a las empresas -y a las pymes- una oportunidad nunca antes vista para automatizar su contratación, incluso cuando se enfrentan a cambios radicales en las prácticas laborales que implican el trabajo remoto e híbrido.
De hecho, cuatro de cada cinco reclutadores encuestados en un estudio de Entelo creen que la productividad aumentaría si pudieran automatizar totalmente la búsqueda de candidatos. Opinan unánimemente que disponer de más datos les ayudaría a calificar a los candidatos, evaluar las reservas de perfiles, mejorar el alcance y perfeccionar los flujos de trabajo de contratación. A pesar de esto, el 42% no tenía los datos o el tiempo para implementar o profundizar en estos análisis, y mucho menos para convertir los datos en información. Aquí entran las soluciones de reclutamiento automatizado.
La gestión de recursos humanos como función comienza con la contratación. Cada día que un puesto vacante queda sin cubrir cuesta a las empresas beneficios y productividad. Las herramientas inteligentes basadas en IA pueden recopilar datos relevantes sobre los candidatos, ponerlos a disposición de los reclutadores y procesarlos con precisión para acelerar y agilizar múltiples subprocesos, como la búsqueda de candidatos, la selección, la diversidad y la inclusión, las entrevistas y el seguimiento de los solicitantes.
«Los días en los que se clasificaban físicamente cientos de currículos y se publicaban las descripciones de los puestos de trabajo en tablones individuales se han acabado», señala Ilit Raz, director general de Joonko, una solución de alimentación de talento para sacar a la luz a los candidatos procedentes de entornos subrepresentados. «Sin alguna forma de automatización o tecnología de RR.HH. siempre vas a estar un paso por detrás de tus competidores, especialmente cuando se trata de contratación».
La automatización del reclutamiento de personal es una categoría de tecnología -entregada como aplicaciones de software como servicio (SaaS) y cada vez más potenciada por la IA- que una organización puede utilizar para gestionar todos los aspectos de su plantilla. Sus objetivos principales son:
¿Cómo ayuda una tecnología típica de reclutamiento automatizado basada en inteligencia artificial a conseguir estos objetivos? Éstas son las diferentes funciones en las que puede desempeñar un papel clave:
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