En artículos anteriores te hemos explicado cómo el 68% de las Pymes considera que la digitalización debe ser una prioridad alta o muy alta, aún más después de las crisis que hemos enfrentado en lo que va de 2020.
Sin embargo, hay un punto muy importante que debemos abordar y es la estrategia de negocio que las pequeñas y medianas empresas deberían implementar en el futuro venidero.
Actualmente las estrategias de ventas de los negocios se han innovado, y no hay cabida para pensarlo dos veces; la generación de leads, o de prospectos, se ha convertido en el objetivo número 1 de las pymes.
Pero, traducir el contacto físico al contacto virtual puede ser algo difícil de alcanzar y sólo aquellos con un buen ojo estratégico pueden conseguirlo.
El secreto de una buena estrategia de negocios es saber cuándo retirarse.
Similar a cuando jugamos al blackjack online o en una mesa física, si ves que tus cartas no están yendo bien, lo mejor que puedes hacer es retirarte y replantear la estrategia.
Cuando hablamos de marketing digital en cualquier negocio, lo más importante es saber a quiénes les estás ofreciendo tus servicios, es decir tu target
Sólo teniendo esto claro, puedes comenzar a ofrecer tu producto estrella y crear campañas atrayentes en donde el capital humano esté involucrado, para así lograr esa cercanía que actualmente las personas están buscando.
Lo peor que puede pasarle a tus estrategias es que sean vacías y que no cuenten una historia; el storytelling es tan importante en una estrategia de negocios como el agua para los humanos.
Basta con que mires una campaña de Coca Cola, sin querer nos conectamos, y ese es el verdadero objetivo, lograr la conexión ¡La Chispa de la Vida!
Y eso lo debes lograr con tu negocio.
Entonces, ¿qué necesitas hacer para empezar a crear tu estrategia para el 2020?
Por último, no te desesperes, las mejores estrategias llevan tiempo en hacerse realidad; si vas a comenzar una estrategia digital, debes tener previsto al menos unos 6 meses de crecimiento; en estos meses, aprende, estudia y optimiza los datos, y nunca dejes de pensar cómo mejorarla.
Fuente: http://www.rrhhdigital.com/
Cookie | Duración | Descripción |
---|---|---|
__cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
_GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
opt_out | 1 year | This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. |
PHPSESSID | 24 minutes | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
ts | 1 year 1 month | PayPal sets this cookie to enable secure transactions through PayPal. |
usprivacy | 1 year 1 month | This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right). |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wordpress_test_cookie | session | WordPress sets this cookie to determine whether cookies are enabled on the users' browsers. |
Cookie | Duración | Descripción |
---|---|---|
cX_G | 1 year 1 month | Cxense sets this cookie for storing the global ID, mapping different ids together into one ID. |
v1st | 1 year 1 month | The v1st cookie is set by TripAdvisor to collect details about how visitors use the website, by displaying user reviews, awards and information received on the TripAdvisor community. |
yt-player-headers-readable | never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duración | Descripción |
---|---|---|
_gat | 1 minute | Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. |
dmvk | session | The dmvk cookie is set by Dailymotion to record data of visitor behaviour on the website. |
Cookie | Duración | Descripción |
---|---|---|
_fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
cX_P | 1 year 1 month | Cxense sets this cookie for site-specific user sessions - across sessions. |
Cookie | Duración | Descripción |
---|---|---|
guest_id | 1 year 1 month | Twitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences. |
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duración | Descripción |
---|---|---|
__cflb | 1 day | This cookie is used by Cloudflare for load balancing. |
_awl | 1 year 1 month | No description available. |
_pcid | 1 year 1 month | Description is currently not available. |
_pctx | 1 year 1 month | Description is currently not available. |
gckp | 1 year | This cookie is set by the provider Cxense. This cookie is used for building user profile information across all sites in the Cxense network. |
itsec-hb-login-27e4caa2b0fb20a2dee118de04e9de77 | 1 hour | Description is currently not available. |
ntvSession | session | Description is currently not available. |