Los efectos de la pandemia han afectado a todos los sectores, acentuándose especialmente en un Tercer Sector escasamente digitalizado.
El Tercer Sector español aún no ha incorporado las tecnologías y prácticas digitales, especialmente en el caso de las pequeñas y medianas organizaciones, aquellas que representan más del 90% del tejido social en España. Los efectos de la pandemia han afectado a todos los sectores, acentuándose especialmente en un Tercer Sector escasamente digitalizado. Así, la digitalización de sus modelos de intervención y de relación, como la teleasistencia o la digitalización de terapias, se han vuelto imprescindibles. Además, la escasa capacitación y conectividad digital de los colectivos vulnerables a los que atienden tampoco ayuda. Estos y otros datos se desprenden del II Barómetro digital del tercer sector, realizado por ISDIgital Foundation, la fundación de la escuela de negocios ISDI, en colaboración con el Programa Talento Solidario de la Fundación Botín. El Estudio del que se desprenden estas y otras conclusiones, ha sido presentado esta mañana por Nacho de Pinedo, CEO de ISDI y del grupo educativo Digitalent.
En la actualidad, en torno a 27.000 entidades sociales forman el Sector Social activo en España, dando empleo a más de 2 millones de personas, entre voluntarios y empleados, y atendiendo a casi 12,9 millones de ciudadanos que viven en riesgo de pobreza y exclusión social. Su aportación al PIB es del 1,45 %, lo que lo coloca al nivel de sectores como la metalurgia o las telecomunicaciones.
Este estudio, que es el segundo que se realiza sobre una muestra de más de 300 organizaciones sociales que forman parte del Programa Talento Solidario de la Fundación Botín, profundiza en la relación y el uso que hace este sector de las herramientas y el canal digital como forma de relacionarse con la sociedad y de captar financiación. Su objetivo, más allá de obtener una radiografía exacta del sector y de su manejo digital, es acompañarle en esa necesaria transformación para aprovechar las oportunidades que le brinda la nueva economía digital:
Para Nacho de Pinedo, CEO de ISDI, estos datos denotan “que la urgencia de la transformación es algo que afecta a todos los ámbitos, tanto económicos como sociales, y esto incluye a todas las entidades que conforman el Tercer Sector. A través de los proyectos que lidera nuestra Fundación, intentamos compartir con toda la sociedad nuestro conocimiento y nuestra experiencia en el sector digital, y los datos de este nuevo Barómetro nos empujan a seguir trabajando en ello”. Por su parte, Javier García Cañete, director del programa Talento Solidario de la Fundación Botín, “aunque queda mucho trabajo por delante, debemos reconocer el enorme esfuerzo que este sector está realizando desde la pandemia por repensar sus estrategias de intervención y de relación con sus beneficiarios, socios, donantes y voluntarios y adaptar su actividad a la nueva situación”.
Fuente: http://www.rrhhdigital.com/
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