Technology by PageGroup revela que el 58% de las organizaciones han incluido o acelerado sus proyectos tecnológicos para hacer frente a las necesidades del mercado.
El 58% de las organizaciones han incluido o acelerado sus proyectos tecnológicos a causa del impacto de la Covid, según una encuesta realizada por Technology byPageGroup, -marca especializada en la selección de perfiles cualificados en IT y Digital-; sobre el aumento de las necesidades de talento en el sector tecnológico en las empresas entre más de 1.200 Directores Generales, responsables de RRHH y CTO de España, Portugal, Italia, Turquía, Polonia, Austria y Suiza.
La rapidez para hacer frente a las necesidades del mercado está ligada directamente al tamaño de la organización. Según la encuesta, antes de la pandemia, la innovación y tecnología era una prioridad para el 58% de las de gran tamaño, un 54% para las medianas y solo un 45% de las pequeñas.
No obstante, este porcentaje cambia al analizar las acciones estratégicas que implementaron para abordar la crisis. Si hablamos del desarrollo tecnológico, las organizaciones de tamaño mediano fueron las que más invirtieron en tecnología (51%), seguidas por las de gran tamaño (45%) y las pequeñas (36%).
Otra de las estrategias llevadas a cabo por las compañías está relacionada con la diversificación del negocio y aquí las más pequeñas fueron las más ágiles (38%), algo que afectó en menor medida a las organizaciones medianas (33%) y a las grandes (25%). Por último, la formación digital de los empleados fue otra de las acciones llevadas a cabo por las organizaciones de gran tamaño, ya que un 38% invirtió en formación digital de sus empleados, frente al 31% de las empresas medianas y el 21% de las pequeñas.
Si hablamos de prioridades de inversión a futuro en cuanto a la digitalización, los encuestados lo tienen claro y destacan el desarrollo de software (41%), la digitalización de la relación con el cliente (39%), y los sistemas CRM/ERPs (38%).
La ciberseguridad constituye otro aspecto importante para las grandes compañías (37%), a bastante distancia de las medianas (31%) y pequeñas (21%). Según la inversión en talento también se une a la lista de prioridades. Una gran parte de las empresas no cuenta con algunos de los roles más estratégicos de Tecnología e Innovación. En concreto, un 63% de los encuestados reconoció no disponer de un CRM Manager, mientras que un 55% no tiene Analistas de Datos y un 56% no cuenta con Analistas de Negocio IT.
Esta falta de perfiles ha supuesto que las organizaciones se enfrenten a diferentes retos en los últimos meses, entre los que destaca el mantenimiento de la productividad (54%), seguido de la dificultad para desarrollar nuevas oportunidades de negocio (45%) y los problemas para gestionar la relación con los clientes (29%).
Fuente: https://www.computing.es/
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