Europa está viviendo una consolidación del proceso de transformación digital, con iniciativas que denotan un mayor grado de madurez en el proceso. A nivel empresarial, las compañías han visto favorecido un cambio en el modelo de negocio, que incluso les ha abocado a escalar sus iniciativas digitales. Pero la aplicación de las nuevas tecnologías y sistemas informáticos se puede visualizar mediante un foco más amplio que el de la digitalización de las empresas. A través de este, el cambio se canaliza por múltiples vías: con iniciativas formativas, comerciales o sociales, mediante la evolución del modelo de negocio o de la infraestructura corporativa o a través de la figura de determinados especialistas, que basan su perfil profesional en la difusión de su uso.
En este contexto, hay varias personas, organizaciones e iniciativas que destacan sobre otras, con proyectos que sirven de referencia. El medio especializado Financial Times acaba de publicar un listado de los que denomina «100 campeones digitales de Europa». La presencia española en la tabla viene marcada por ocho compañías, que serían las que lideran en el terreno digital, desde distintos focos.
En relación a cómo se ha enfocado el proceso de transformación digital en las organizaciones, se destaca el trabajo de Asti Technologies, BBVA, Seat y Telefónica. Asti es una empresa de Burgos que, desde que su CEO Verónica Pascual asumió el cargo en 2006, ha expandido a nivel internacional su negocio de ingeniería robótica móvil para usos en logística, además de ampliar sus recursos en investigación y las colaboraciones con entidades de este campo. De BBVA destaca el uso de tecnologías como IA, big data o blockchain, que se ha traducido en la reducción de costes operativos y el crecimiento de la base de clientes. Seat cuenta con un programa de innovación abierta en una de sus plantas para abordar nuevos retos en fabricación, mientras que en Telefónica esperan que el uso de analítica y otras herramientas digitales les ayude a ahorrarse 1.000 millones de euros para 2020.
Fonetic, una compañía creada en 2006, es una de las destacadas como proveedoras de nuevas tecnologías y modelos de negocio para otras organizaciones. Esta startup, que por cierto tiene entre sus clientes a BBVA y Telefónica, está especializada en tecnologías de análisis de voz para combatir el fraude en el sector financiero. Fundación Cibervoluntarios se centra en el terreno de la formación en nuevas tecnologías. Esta entidad sin ánimo de lucro intenta difundir el uso social de herramientas TIC, especialmente entre sectores en riesgo de exclusión en términos digitales, con la finalidad de paliar brechas, mejorar la capacitación de cada ciudadano y generar innovación social. La organización se compone de una red de más de 1.500 voluntarios.
También en relación a los usos de la tecnología para temas sociales, aunque abordándolo menos desde la formación y más desde la aplicación directa, está Fab Lab Barcelona. Este centro se define como un «laboratorio de fabrciación digital», en el que se mantienen distintos programas en los que desarrollar iniciativas a través de las cuales canalizar el uso de nuevas tecnologías en mejoras para la sociedad. Voluntechies es una organización relativamente reciente, de 2015, que centra su trabajo en personas en situación de vulnerabilidad mediante la aplicación de realidad virtual y herramientas similares. Su propuesta se centra en la realización de talleres de realidad virtual con menores hospitalizados, ancianos o personas con discapacidad. Una iniciativa con la que intentan contribuir a su bienestar al permitirles salir de sus situaciones, si no físicamente, al menos de forma virtual.
Fuente: https://www.ciospain.es
Cookie | Duración | Descripción |
---|---|---|
__cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
_GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
opt_out | 1 year | This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. |
PHPSESSID | 24 minutes | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
ts | 1 year 1 month | PayPal sets this cookie to enable secure transactions through PayPal. |
usprivacy | 1 year 1 month | This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right). |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wordpress_test_cookie | session | WordPress sets this cookie to determine whether cookies are enabled on the users' browsers. |
Cookie | Duración | Descripción |
---|---|---|
cX_G | 1 year 1 month | Cxense sets this cookie for storing the global ID, mapping different ids together into one ID. |
v1st | 1 year 1 month | The v1st cookie is set by TripAdvisor to collect details about how visitors use the website, by displaying user reviews, awards and information received on the TripAdvisor community. |
yt-player-headers-readable | never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duración | Descripción |
---|---|---|
_gat | 1 minute | Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. |
dmvk | session | The dmvk cookie is set by Dailymotion to record data of visitor behaviour on the website. |
Cookie | Duración | Descripción |
---|---|---|
_fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
cX_P | 1 year 1 month | Cxense sets this cookie for site-specific user sessions - across sessions. |
Cookie | Duración | Descripción |
---|---|---|
guest_id | 1 year 1 month | Twitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences. |
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duración | Descripción |
---|---|---|
__cflb | 1 day | This cookie is used by Cloudflare for load balancing. |
_awl | 1 year 1 month | No description available. |
_pcid | 1 year 1 month | Description is currently not available. |
_pctx | 1 year 1 month | Description is currently not available. |
gckp | 1 year | This cookie is set by the provider Cxense. This cookie is used for building user profile information across all sites in the Cxense network. |
itsec-hb-login-27e4caa2b0fb20a2dee118de04e9de77 | 1 hour | Description is currently not available. |
ntvSession | session | Description is currently not available. |