Este incremento del uso se produce en paralelo con un aumento del conocimiento medio de los españoles1, entre los cuales un 74,7% afirma conocer algún método de pago móvil, y para la mayoría de los usuarioses utilizado independientemente de la cantidad a pagar. Estos datos vienen amparados por el crecimiento de la infraestructura tecnológica para móviles NFC (Near Field Communication, por sus siglas en inglés), que permite su desarrollo progresivo y un alcance cada vez mayor.
En cuanto a la seguridad, se perfila en cada ámbito de los pagos como la clave para aportar tranquilidad a los usuarios1 y extender los hábitos. De este modo, cabe destacar que la biometría en el pago móvil ha tenido una subida de 30 puntos porcentuales en cuanto a penetración como método de autenticación.
Creciente importancia del contactless
En paralelo, el 65% de los consumidores1 ya utiliza tarjeta contactless de forma habitual y ha sido la opción preferida para dos de cada tres usuarios en los últimos meses. Estas cifras señalan un crecimiento que se ha potenciado mucho en los últimos años, con un uso que ha aumentado un 89,5% desde 2015.
Igual que sucede con los pagos con el móvil, la mayoría de los usuarios utiliza ya la tecnología contactless
De hecho, según este barómetro, un 53% de los encuestados afirma que, si en todas las tiendas físicas se aceptasen los pagos con tecnología contactless, optaría por el pago con este tipo de tarjeta, mientras que un 33% de ellos elegiría hacerlo con su dispositivo móvil. Al igual que sucede con los pagos con el móvil, la mayoría de los usuarios utiliza ya la tecnología contactless independientemente del importe de la compra a pagar, al mismo tiempo que sigue mejorando su percepción de seguridad y ya es considerada como totalmente segura por dos terceras partes de los usuarios1.
Compras online cada vez más habituales desde el teléfono móvil
Este estudio confirma el crecimiento de las compras online, hasta el punto de que una tercera parte de los encuestados afirma hacer compras por Internet al menos una vez por semana y, aunque el dispositivo preferido por la mayoría continúa siendo el ordenador, el teléfono móvil va ganando posiciones. En el último año ha crecido en ocho puntos porcentuales el número de compradores online1 que lo utilizan, alcanzando un 24,5%, pese a las dificultades que presenta para sus detractores, entre las que se destaca fundamentalmente el tamaño de la pantalla del dispositivo.
Autenticación biométrica y seguridad
La seguridad es también indispensable en las compras online y, cuando se trata de realizar compras a través del móvil, el método preferido de autenticación continúa siendo el SMS, aunque la biometría (huella dactilar, reconocimiento facial…etc) también gana cada vez más adeptos por su sencillez y poco margen de error.
Fuente: https://www.revistabyte.es
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