Un gran número de empresas líderes son reacias a invertir en tecnologías digitales, y no es de extrañar. Si bien la rentabilidad de la transformación digital puede ser increíblemente alta, el índice de éxito hasta ahora es lamentablemente bajo. Sin embargo, aquellas empresas que tengan éxito en su trasformación digital obtendrán grandes beneficios.
Un nuevo informe de Bain & Company, Orchestrating a Successful Digital Transformation, recoge los resultados de una encuesta realizada a más de 1.000 empresas sobre su preparación digital. Tras comparar los resultados financieros de cinco tipos de empresas en función de su grado de madurez digital, Bain & Company descubrió que los ingresos de los líderes digitales crecieron un 14% en los últimos tres años, más del doble que en las empresas rezagadas. La rentabilidad siguió un patrón similar: las empresas líderes aumentaron su beneficio en un 83% durante ese periodo, mientras que menos de la mitad de las rezagadas lo hicieron.
Conocer el beneficio real es otra historia. Los datos de Bain & Company reflejan que el cambio hacia la transformación digital es considerablemente más difícil que los cambios estructurales que se hacían anteriormente. Según la encuesta, solo el 5% de las empresas que se han implicado más en una transformación digital informaron que habían alcanzado o excedido las expectativas que se habían fijado (frente a una tasa de éxito del 12 por ciento en las transformaciones convencionales). El 71% de estas empresas se conformó con un rendimiento mediocre.
“Una gran mayoría de las empresas encuestadas de diferentes sectores dijo que la inversión digital era una de sus principales prioridades”, comenta Laurent-Pierre Baculard, responsable de la práctica digital de Bain & Company en Europa, Oriente Medio y África. “Sin embargo, es evidente que un gran número de ejecutivos se muestra escéptico en cuanto a que pueden transformar el rumor alrededor de lo digital en mejoras significativas en el rendimiento”.
Fuente: http://www.computing.es
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