Los profesionales señalan la tecnología obsoleta como el principal problema a la hora de aplicar la innovación y apoyar la cultura y alfabetización de datos, según un estudio de SAS.
‘Resiliency Rules’, el nuevo informe que ha presentado SAS, compañía especializada en analítica de datos, explora el panorama actual de la resiliencia empresarial, así como las medidas que están tomando compañías de sectores como Banca, Seguros, Retail, Manufactura, Sanidad y Administraciones Públicas para afrontar sus retos. A través de este estudio, SAS ha podido clasificar a los directivos en tres categorías: el 23% son catalogados como alta-resiliencia; el 56% como moderada-resiliencia y el 21% como baja-resiliencia.
El estudio refleja que el 53% de los líderes de España y Portugal no pone en práctica ninguna medida de recuperación en sus empresas. En este sentido, la seguridad de los datos (63%), la productividad (58%) y la innovación tecnológica (57%) se encuentran entre los retos más representativos a los que se enfrentan.
Pese a todo ello, el 89% confían en alcanzar la resiliencia de sus empresas y, posiblemente, cerrar la brecha con el asesoramiento adecuado. Para hacerlo, el 68% de los españoles considera que necesita ayuda u orientación para emplear una estrategia de resiliencia eficaz, frente al 84% de los ejecutivos portugueses.
El 53% de los líderes de España y Portugal no pone en práctica ninguna medida de recuperación en sus empresas
Para la elaboración de este estudio, SAS ha identificado cinco claves fundamentales para mantener y reforzar la resiliencia de las compañías: velocidad y agilidad; innovación; igualdad y responsabilidad; cultura y alfabetización de datos y, por último, la curiosidad. Cada clave es relevante, siendo la velocidad y la agilidad la más importante para los españoles y portugueses. Además, una de las principales conclusiones del informe es el papel que desempeñan los datos y la analítica, ya que cerca del 90% cree que son fundamentales para la puesta en práctica de todos estos principios.
La investigación también analiza cómo los directivos priorizan y aplican cada una de las claves, concluyendo que los líderes con mayor capacidad de resiliencia valoran e invierten más esfuerzos en ellas que los que tienen menor capacidad. A pesar de que la mayoría de estos líderes son conscientes de que dichos principios impulsan la resiliencia, sólo la mitad prioriza la inversión en cada una específicamente, y menos de la mitad cree que las aplica con éxito en su empresa.
En esta línea, los profesionales se enfrentan a retos relacionados con la calidad de los datos, los costes y cuestiones de recursos humanos y señalan la tecnología obsoleta como el principal problema a la hora de aplicar la innovación y apoyar la cultura y alfabetización de datos. En este sentido, la mitad de los directivos afirma estar recurriendo a consultores externos para que les ayuden. Por ello, la innovación es la primera prioridad de inversión (43%).
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