El 73% de los directivos considera que el Data Driven mejora significativamente la toma de decisiones en sus empresas. Sin embargo, este optimismo se ve mitigado por varios desafíos que dificultan el pleno aprovechamiento de los datos. Y es que, el 41% de los líderes empresariales admiten que no comprenden los datos debido a su complejidad o falta de accesibilidad. Además, casi un tercio de los directivos se siente abrumado por la gran cantidad de datos disponibles, lo que complica aún más el proceso de toma de decisiones.
Así se desprende en el último estudio de Salesforce, donde se destaca también que llevar a cabo proyectos que generen información precisa y en el momento oportuno es crucial para que los directivos puedan tomar decisiones informadas y estratégicas. Esto implica desarrollar sistemas para la recolección y análisis de datos que proporcionen una visión clara del desempeño de la organización y del entorno competitivo.
En opinión de Jordi Damià, CEO de la consultora TIC Setesca y experto en optimización de procesos empresariales: «es evidente que los datos son un recurso invaluable para la toma de decisiones estratégicas. Sin embargo, la dificultad radica en transformar esa enorme cantidad de información en conocimiento útil. La clave está en simplificar el acceso y la interpretación de los datos. Es recomendable implementar sistemas de gestión de datos más intuitivos y accesibles que permitan a los líderes empresariales obtener insights claros y accionables sin sentirse abrumados».
Damià añade: «es crucial también invertir en formación para los directivos y sus equipos. La alfabetización en datos es una habilidad cada vez más necesaria en el entorno empresarial actual. Con las herramientas adecuadas y el conocimiento necesario, las empresas pueden superar estos retos y realmente aprovechar el poder de los datos para impulsar el crecimiento y la innovación».
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