Aunque los algoritmos de analítica predictiva, machine learning y demás técnicas de Inteligencia Artificial no son nuevos ni mucho menos, es ahora con el volumen de datos y la capacidad de procesamiento actuales cuando estamos pudiendo sacar un mayor provecho de ellas.
Por supuesto, una de las áreas de aplicación de técnicas analíticas de mayor interés para las compañías es la toma de decisiones empresariales. Tal y como cuenta decide4AI en su artículo “Aplicando Inteligencia Artificial a la toma de decisiones”, esta es una de las ramas principales de la Inteligencia Artificial, que se denomina Decision-Making AI.
La Decision-Making AI o Inteligencia Artificial para la toma de decisiones, incluye a su vez tres ramas: la gestión de la decisión, la optimización matemática y la analítica predictiva.
Estas técnicas analíticas pueden usarse por separado para apoyar la toma de decisiones. Por ejemplo, utilizar un modelo predictivo para en base a los datos pasados, tomar una nueva decisión sobre datos nuevos que el modelo nunca ha visto, con su correspondiente tasa de error. Pero también es posible integrar diferentes técnicas de Inteligencia Artificial para tratar de sacar el mayor potencial posible de cada una de ellas. Por ejemplo, utilizar algoritmos de Machine Learning para descubrir patrones claros de comportamiento, y llevarlos a un sistema de gestión de reglas para poder gestionar las decisiones de una manera ágil.
La integración de las diferentes técnicas de Inteligencia Artificial para la toma de decisiones empresariales es a lo que se denomina Digital Decisioning. De esta manera, podremos contar con las capacidades y beneficios de cada una de las tecnologías, en vez de sólo una.
Un sistema de Digital Decisioning se basa en 4 principios principales: la automatización de las decisiones; la predicción; la transparencia y la agilidad; y la mejora continua. Por eso utiliza técnicas analíticas como el Machine Learning y la optimización matemática para mejorar la predicción y precisión en la toma de decisiones, buscando el aprendizaje y la mejora continua, y usa las reglas de negocio para garantizar la agilidad, la transparencia y el cumplimiento.
Al centralizar todas las tomas de decisiones y combinar el análisis predictivo con las reglas de negocio y la capacidad de simulación en un sólo sistema, las organizaciones pueden mejorar la calidad de su toma de decisiones a lo largo del tiempo. Gracias a las ventajas que proporcionan las propias tecnologías que integra, como por ejemplo BRMS, los usuarios de negocio pueden controlar la toma de decisiones, definiendo y realizando simulaciones, y ajustando parámetros para diferentes escenarios. Así pueden modificar rápidamente las reglas y ver los cambios desplegados de manera inmediata, teniendo la flexibilidad de hacer ajustes a medida que las necesidades de la empresa cambian.
Resumiendo, a la hora de tomar decisiones empresariales, el verdadero potencial de las diferentes técnicas de Inteligencia Artificial se obtiene cuando todas ellas trabajan juntas. Por eso la disciplina de Digital Decisioning es el futuro en el ámbito de Decision-Making.
La compañía decide4AI tiene más de 12 años de experiencia en el desarrollo e implementación de Digital Decisioning y todas las técnicas analíticas y tecnologías que integra. Cuenta con numerosos casos de éxito en diferentes industrias y áreas de negocio, desde compañías de seguros o banca, hasta empresas de logística, retail o producción.
Fuente: https://bigdatamagazine.es/
Cookie | Duración | Descripción |
---|---|---|
__cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
_GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
opt_out | 1 year | This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. |
PHPSESSID | 24 minutes | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
ts | 1 year 1 month | PayPal sets this cookie to enable secure transactions through PayPal. |
usprivacy | 1 year 1 month | This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right). |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wordpress_test_cookie | session | WordPress sets this cookie to determine whether cookies are enabled on the users' browsers. |
Cookie | Duración | Descripción |
---|---|---|
cX_G | 1 year 1 month | Cxense sets this cookie for storing the global ID, mapping different ids together into one ID. |
v1st | 1 year 1 month | The v1st cookie is set by TripAdvisor to collect details about how visitors use the website, by displaying user reviews, awards and information received on the TripAdvisor community. |
yt-player-headers-readable | never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duración | Descripción |
---|---|---|
_gat | 1 minute | Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. |
dmvk | session | The dmvk cookie is set by Dailymotion to record data of visitor behaviour on the website. |
Cookie | Duración | Descripción |
---|---|---|
_fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
cX_P | 1 year 1 month | Cxense sets this cookie for site-specific user sessions - across sessions. |
Cookie | Duración | Descripción |
---|---|---|
guest_id | 1 year 1 month | Twitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences. |
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duración | Descripción |
---|---|---|
__cflb | 1 day | This cookie is used by Cloudflare for load balancing. |
_awl | 1 year 1 month | No description available. |
_pcid | 1 year 1 month | Description is currently not available. |
_pctx | 1 year 1 month | Description is currently not available. |
gckp | 1 year | This cookie is set by the provider Cxense. This cookie is used for building user profile information across all sites in the Cxense network. |
itsec-hb-login-27e4caa2b0fb20a2dee118de04e9de77 | 1 hour | Description is currently not available. |
ntvSession | session | Description is currently not available. |