El 80% de las pymes españolas se encuentra inmersa en un proceso de transformación digital y, por segundo año consecutivo, los indicadores muestran que las empresas continúan avanzando en materia de digitalización, según corrobora el ‘Informe Bankia Índicex 2017: La digitalización de las pymes en España’, elaborado por la entidad financiera tras analizar casi 7.200 compañías.
En concreto, la nota global en materia de digitalización obtenida por las pymes analizadas para la elaboración de este informe ha crecido una décima con respecto al ejercicio anterior, hasta situarse en un 5,1.
Esta calificación se obtiene a partir del análisis de más de un centenar de parámetros distribuidos en nueve áreas de digitalización. Así, las empresas que obtienen una nota de 0 a 3,3 son consideradas no competitivas. Las que obtienen calificaciones entre 3,4 y 6,6 se consideran mejorables, y aquellas que logran sobrepasar el 6,6 se catalogan como competitivas.
La mayoría de las pymes analizadas están afrontando un proceso de cambio hacia la economía digital y destinan cada vez más recursos a mejorar su rendimiento digital, con una estrategia de digitalización en constante evolución.“Son entusiastas digitales que han entendido que la transformación digital solo se consigue de manera coordinada entre las distintas áreas de digitalización”, subraya el ‘Informe Bankia Índicex 2017’.
De esta manera, el resultado global del 5,1 obtenido por las pymes españolas en el ‘Informe Bankia Índicex 2017’ se sitúa en el rango mejorable, a tan solo un punto y medio de lograr la excelencia digital.
Dominio del Posicionamiento SEO y la Analítica web
El informe muestra además una reducción en el número de empresas no competitivas con respecto a 2016. Esto pone de manifiesto el esfuerzo realizado por el conjunto del tejido empresarial para adaptarse a la nueva Economía 4.0, donde el contacto con el cliente a través de canales digitales, la automatización de los procesos productivos, el análisis del Big Data para establecer estrategias comerciales y profundizar en el conocimiento de los consumidores y la conectividad a través de redes inteligentes continuarán transformando la forma de hacer negocios en todos los sectores de actividad.
Las pequeñas y medianas empresas españolas afianzan, también, los buenos resultados obtenidos en el anterior estudio y mejoran sustancialmente en aquellas áreas digitales donde presentaban las mayores carencias. La adaptación a los dispositivos móviles, la puesta en marcha de acciones comerciales y de promoción en la red y la presencia en redes sociales continúan siendo las áreas donde las pymes españolas obtienen sus peores resultados.
Sin embargo, son precisamente estas áreas las que han experimentado un mayor avance con respecto al año pasado, entre un 2% y un 3%. Así, las pequeñas y medianas empresas vuelven a cosechar los mejores resultados en Posicionamiento SEO y Analítica.
El informe pone de manifiesto que un grupo de pymes sobresale sobre las demás en adopción digital, con una calificación un 20% superior a la media. Se trata de ‘superempresa digital’: negocios enfocados al cliente final (B2C), que realizan comercio electrónico, venden productos y tienen vocación exportadora. Estas ‘superempresas digitales’ obtienen una nota global de 6,1, frente al 5,1 del conjunto de pymes analizadas, como resultado de un mejor manejo de todas las áreas analizadas.
Fuente: http://www.ciospain.es
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