La cuenta atrás para que Málaga sea el epicentro internacional de la innovación tecnológica ha empezado. DES – Digital Enterprise Show 2023, el mayor evento europeo sobre tecnologías exponenciales, abrirá sus puertas la semana que viene con el objetivo de ser el punto de encuentro de referencia para todos los profesionales que buscan su socio tecnológico. Todo ello, con el fin de desarrollar nuevos modelos de negocio más competitivos.
Del 13 al 15 de junio, DES2023 congregará a más de 17.000 directivos de más de 35 países que convertirán la ciudad en capital tecnológica y reforzarán el posicionamiento de Málaga como hub de innovación en el sur de Europa. Por esta razón, la ciudad ha logrado colgar el cartel de “completo” con una ocupación hotelera del 98% durante las fechas del evento. Un hecho que está beneficiando a los establecimientos hoteleros de ciudades colindantes como Torremolinos y Benalmádena, que han incrementado el registro de reservas.
“DES traerá oportunidades no solo en el plano turístico y económico de la ciudad, sino en la transformación digital para todo el mundo profesional”, ha destacado Francisco de la Torre, alcalde de Málaga, en la presentación de la séptima edición de la cumbre. De la Torre ha añadido que “estamos muy satisfechos de las expectativas positivas de reservas hoteleras que se están registrando tanto en Málaga como en las localidades del entorno a pocos días de la celebración”.
El impacto que ha logrado la Inteligencia Artificial en las industrias, con una regulación venidera por parte de la Unión Europea y los Estados Unidos, hará que DES – Digital Enterprise Show 2023 dedique una detallada agenda en torno esta tecnología y, por consiguiente, se convierta en el mayor encuentro sobre Inteligencia Artificial aplicada al mundo de la empresa.
Al respecto, más de 450 expertos internacionales se reunirán en la cumbre a fin de compartir sus conocimientos, puntos de vista y casos de éxito en la aplicación de las tecnologías exponenciales, como la misma IA, los gemelos digitales, Blockchain o la ciberseguridad. En total, serán más de 270 sesiones en una programación de contenidos muy completa, en la que se darán las claves para llevar la digitalización a los sectores de la Banca, Seguros, Industria Manufacturera, Salud, Movilidad, Comercio, Turismo, o Marketing.
Por primera vez, DES2023 contará con el Energy & Cleantech Forum, espacio donde se pondrán en valor las tecnologías que tienen por objetivo reducir el impacto medioambiental y contribuir a los objetivos climáticos de cara a 2050. Los softwares, la analítica de datos, o la Inteligencia Artificial son algunas de las opciones que se analizarán en el congreso y que actualmente están al servicio de las redes eléctricas inteligentes o del hidrógeno verde, los cuales están fomentando la transición energética.
Grandes nombres propios intervendrán en DES2023, entre los que destacan Nina Schick, una de las primeras expertas en Inteligencia Artificial Generativa y asesora del presidente Joe Biden; Vala Afshar, ‘evangelista digital’ conocido a escala mundial por destacar la IA como clave del progreso; David Wood, pionero en la industria de los teléfonos inteligentes y creador del primer sistema operativo para smartphones del mundo; Mike Hayes, Chief Operating Officer de VMware, que ha trabajado para el Consejo de Seguridad Nacional de los Estados Unidos; Ben Hammersley, editor de la revista tecnológica Wired UK, y creador del término de “podcast”; Jerome C. Glenn, consejero delegado del think tank The Millennium Project, y consultor independiente del Banco Mundial y de la ONU; Shelly Palmer, Co-Founder de Metacademy y considerado como un “Top 1 Voice in Technology”; o Roberto Gravili, excoronel de la OTAN, y doctor en derechos humanos, demografía y justicia internacional.
Además, una delegación ucraniana encabezada por Oleg Polovynko, CIO del Ayuntamiento de Kiev, dará a conocer cómo a partir de las estrategias digitales adoptadas por la ciudad la ciudadanía se está protegiendo de las amenazas del ejército ruso.
En la zona expositiva, DES2023 albergará a más 400 firmas expositoras que presentarán sus últimas innovaciones y soluciones tecnológicas en términos de Inteligencia Artificial, Hyperautomatización, Web 3.0, Metaverso, Ciberseguridad, Data Intelligence, Multicloud, Blockchain, IoT, 5G o clean techs. En total, los dos pabellones de FYCMA acogerán a empresas como Banco Santander, Clear Channel, Contents.com, Easyvista, Fhios, Globant, Grupo Aire, Havas Media Group, IBM, Inetum, Intel, KPMG, Kyndryl, Minsait, Oracle, Personio, RedK, Stratio, Tealium, Telefónica Tech, The Futurum Group, T-Systems, WeHumans, Vass o VMware, entre muchas otras.
Asimismo, DES – Digital Enterprise Show 2023 acogerá la segunda edición de The Scale-Up! World Summit, el espacio dedicado al ecosistema emprendedor donde las startups internacionales más disruptivas darán a conocer su propuesta de valor a fin de evolucionar y convertirse en scaleups (escalables).
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