2020 ha cambiado nuestra relación con el dinero. Las personas ya confían más en la Inteligencia Artificial que en sí mismas a la hora de gestionar sus finanzas, según un nuevo estudio de Oracle y la experta en finanzas personales Farnoosh Torabi. El informe, realizado a partir de las respuestas de más de 9.000 consumidores y directivos de diferentes países, revela que la pandemia de la COVID-19 ha incrementado la ansiedad en cuanto a las finanzas, la tristeza y el miedo entre la población mundial; además, está haciendo que nos replanteemos en quién y en qué confiamos para administrar nuestro dinero, y está redibujando el papel y los enfoques de los equipos financieros de las corporaciones y de los asesores financieros personales, según este estudio.
La pandemia mundial ha tenido un impacto negativo en la relación de las personas con el dinero, tanto en el hogar como en el trabajo:
La incertidumbre financiera generada por la COVID-19 ha cambiado en quién y en qué confiamos para gestionar nuestras finanzas. A la hora de encontrar ayuda para moverse mejor en la complejidad financiera reinante, los consumidores y los directivos están confiando cada vez más en la tecnología, incluso más que en otras personas:
Para adaptarse a la creciente influencia de la tecnología, los profesionales de las finanzas corporativas y los asesores financieros personales deben abrazar el cambio y desarrollar nuevas habilidades:
“Los procesos financieros en nuestro mundo personal y profesional se han vuelto cada vez más digitales desde hace muchos años y lo ocurrido en 2020 ha acelerado esa tendencia”, dijo Juergen Lindner, senior vice president, global marketing, Oracle. “Lo digital es la nueva normalidad, y tecnologías como la IA y los chatbots juegan un papel vital en la gestión de las finanzas. Nuestro estudio indica que los consumidores confían en estas tecnologías para asegurar su bienestar financiero por encima de los asesores financieros personales, y los directivos ven que esta tendencia está redibujando el rol de los profesionales de las finanzas corporativas. Las organizaciones que no adopten estos cambios corren el riesgo de quedarse atrás con respecto a sus homólogos y competidores, y de ver como la productividad, la moral y el bienestar de sus empleados se ven perjudicados”, explicó.
La crisis sanitaria de 2020 ha transformado el modo en que los consumidores conciben el dinero y las finanzas, y ha aumentado la necesidad de que las organizaciones reconsideren cómo utilizan la IA y otras nuevas tecnologías para gestionar los procesos financieros:
“Gestionar las finanzas es difícil en el mejor de los casos, y la incertidumbre financiera de la pandemia global ha exacerbado los desafíos económicos en el hogar y en el trabajo”, dijo Farnoosh Torabi, experto en finanzas personales y creador del podcast So Money. “La Inteligencia Artificial es idónea para ayudar en este sentido, se maneja muy bien con los números y no tiene una conexión emocional con el dinero. Esto no significa que los profesionales de las finanzas vayan a desaparecer o a ser reemplazados por completo, pero este estudio sugiere que deberían centrarse en desarrollar habilidades sociales adicionales a medida que evoluciona su función».
Fuente: http://www.rrhhdigital.com/
Cookie | Duración | Descripción |
---|---|---|
__cf_bm | 1 hour | This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. |
_GRECAPTCHA | 6 months | Google Recaptcha service sets this cookie to identify bots to protect the website against malicious spam attacks. |
cookielawinfo-checkbox-advertisement | 1 year | Set by the GDPR Cookie Consent plugin, this cookie records the user consent for the cookies in the "Advertisement" category. |
cookielawinfo-checkbox-analytics | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics". |
cookielawinfo-checkbox-functional | 11 months | The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". |
cookielawinfo-checkbox-necessary | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". |
cookielawinfo-checkbox-others | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other. |
cookielawinfo-checkbox-performance | 11 months | This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance". |
CookieLawInfoConsent | 1 year | CookieYes sets this cookie to record the default button state of the corresponding category and the status of CCPA. It works only in coordination with the primary cookie. |
csrftoken | 1 year | This cookie is associated with Django web development platform for python. Used to help protect the website against Cross-Site Request Forgery attacks |
opt_out | 1 year | This cookie is used for preventing the installation of third party advertiser or other cookies on the browser. |
PHPSESSID | 24 minutes | This cookie is native to PHP applications. The cookie stores and identifies a user's unique session ID to manage user sessions on the website. The cookie is a session cookie and will be deleted when all the browser windows are closed. |
rc::a | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::b | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::c | session | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
rc::f | never | This cookie is set by the Google recaptcha service to identify bots to protect the website against malicious spam attacks. |
ts | 1 year 1 month | PayPal sets this cookie to enable secure transactions through PayPal. |
usprivacy | 1 year 1 month | This is a consent cookie set by Dailymotion to store the CCPA consent string (mandatory information about an end-user being or not being a California consumer and exercising or not exercising its statutory right). |
viewed_cookie_policy | 11 months | The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data. |
wordpress_test_cookie | session | WordPress sets this cookie to determine whether cookies are enabled on the users' browsers. |
Cookie | Duración | Descripción |
---|---|---|
cX_G | 1 year 1 month | Cxense sets this cookie for storing the global ID, mapping different ids together into one ID. |
v1st | 1 year 1 month | The v1st cookie is set by TripAdvisor to collect details about how visitors use the website, by displaying user reviews, awards and information received on the TripAdvisor community. |
yt-player-headers-readable | never | The yt-player-headers-readable cookie is used by YouTube to store user preferences related to video playback and interface, enhancing the user's viewing experience. |
yt-remote-cast-available | session | The yt-remote-cast-available cookie is used to store the user's preferences regarding whether casting is available on their YouTube video player. |
yt-remote-cast-installed | session | The yt-remote-cast-installed cookie is used to store the user's video player preferences using embedded YouTube video. |
yt-remote-connected-devices | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-device-id | never | YouTube sets this cookie to store the user's video preferences using embedded YouTube videos. |
yt-remote-fast-check-period | session | The yt-remote-fast-check-period cookie is used by YouTube to store the user's video player preferences for embedded YouTube videos. |
yt-remote-session-app | session | The yt-remote-session-app cookie is used by YouTube to store user preferences and information about the interface of the embedded YouTube video player. |
yt-remote-session-name | session | The yt-remote-session-name cookie is used by YouTube to store the user's video player preferences using embedded YouTube video. |
ytidb::LAST_RESULT_ENTRY_KEY | never | The cookie ytidb::LAST_RESULT_ENTRY_KEY is used by YouTube to store the last search result entry that was clicked by the user. This information is used to improve the user experience by providing more relevant search results in the future. |
Cookie | Duración | Descripción |
---|---|---|
_gat | 1 minute | Google Universal Analytics sets this cookie to restrain request rate and thus limit data collection on high-traffic sites. |
dmvk | session | The dmvk cookie is set by Dailymotion to record data of visitor behaviour on the website. |
Cookie | Duración | Descripción |
---|---|---|
_fbp | 3 months | Facebook sets this cookie to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising after visiting the website. |
_ga | 1 year 1 month 4 days | Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors. |
_gid | 1 day | Google Analytics sets this cookie to store information on how visitors use a website while also creating an analytics report of the website's performance. Some of the collected data includes the number of visitors, their source, and the pages they visit anonymously. |
cX_P | 1 year 1 month | Cxense sets this cookie for site-specific user sessions - across sessions. |
Cookie | Duración | Descripción |
---|---|---|
guest_id | 1 year 1 month | Twitter sets this cookie to identify and track the website visitor. It registers if a user is signed in to the Twitter platform and collects information about ad preferences. |
test_cookie | 15 minutes | doubleclick.net sets this cookie to determine if the user's browser supports cookies. |
VISITOR_INFO1_LIVE | 6 months | YouTube sets this cookie to measure bandwidth, determining whether the user gets the new or old player interface. |
VISITOR_PRIVACY_METADATA | 6 months | YouTube sets this cookie to store the user's cookie consent state for the current domain. |
YSC | session | Youtube sets this cookie to track the views of embedded videos on Youtube pages. |
yt.innertube::nextId | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
yt.innertube::requests | never | YouTube sets this cookie to register a unique ID to store data on what videos from YouTube the user has seen. |
Cookie | Duración | Descripción |
---|---|---|
__cflb | 1 day | This cookie is used by Cloudflare for load balancing. |
_awl | 1 year 1 month | No description available. |
_pcid | 1 year 1 month | Description is currently not available. |
_pctx | 1 year 1 month | Description is currently not available. |
gckp | 1 year | This cookie is set by the provider Cxense. This cookie is used for building user profile information across all sites in the Cxense network. |
itsec-hb-login-27e4caa2b0fb20a2dee118de04e9de77 | 1 hour | Description is currently not available. |
ntvSession | session | Description is currently not available. |